Choosing a color for your business, marketing campaign or business style is one of the most important considerations when trying to establish a business profile. You can use color psychology to empower yourself and communicate certain messages to your colleagues or business partners. Recently, the concept of color psychology has become a key topic in interior design, business marketing, art and other areas such as fashion. Color can dramatically promote perceptions, create stereotypes, affect feelings, and even emotions. Understanding and using color psychology properly in business style could become a powerful communication tool and can be used to attract action, influence mood, and affect decisions.
White colors in business have a modern appeal. In general, white represents innocence, youth and purity and could be associated with magic and celebrations. It’s no surprised that in many cultures women get married in a white dress. On one side, it’s bright and represents equality and simplicity but it could also be associated with cold and sterile rooms that could give off an impression of coldness and detachment. So when you are wearing white in a business world, it definitely creates a clean and sleek look, it’s chic and has an elegant touch to it. However, it’s a good color to wear to short meetings or a business lunch because the color white is known to reduce stimulation and cause boredom.
The color black could be described as mysterious, strong, evil, seductive and formal. Black is a popular indicator of power and often associated in fashion with slimming effects. That’s why it will always be the most used color in business apparel. This color projects sophistication, luxury and a classy elegant look, and a hint of rebelliousness.
The color red is used to boost the circulation of blood and thoughts. While red is proven to be the color of ambition and strength, it has also been shown to be associated with passion and anger. Therefore, certain shades of red are best to avoid in business wardrobe. If you are planning an important meeting with colleagues to brainstorm strategy, red colors are found to distract and reduce analytical thinking. However, it’s good to have certain elements in the wardrobe of red because this look will project confidence and make a strong impression.
Orange is a warm and energetic color. It could be described as optimistic, social and adventurous. Orange is known to stimulate conversation and boost energy levels. By wearing orange you will highlight your self-confidence, independence and show your business partners that you are open for negotiations.
Yellow is known to promote mental creativity and boost decision making process. This sunshine color is cheerful, playful and uplifting. Physiologically, yellow stimulates the mind, that’s why too much yellow could also cause anxiety and agitation. I would recommend using yellow in moderation in important business gatherings.
Green is associated with growth, family, nature and wealth. This color relates to balance of mind and body and promotes harmony. Lighter shades of green encourage sympathy and generosity while darker palettes could relate to money and growth. Wearing green in business could create the perception of being tactful, flexible and loyal. Green walls in the office are also known to boost productivity among employees.
Blue is one of the most used colors in business for a reason. This conservative color indicates reliability, openness to communication, responsibility and calmness. That’s why for a board meeting or job interview it’s better to wear blue, your outfit will tell the world that you are orderly, trustworthy and devoted.
Brown is another popular color in business for its sense of warmth and association with being approachable and credible. This color gives reassurance, security and practicality; therefore it’s a safe color for a corporate office environment. However, many people may find it boring or even dirty, so try to mix and match brown with other colors like white for an example.
About the Author
With 15 years of commercial business expertise, Alina Reyzelman announced the launch of a Business Style Blog on the self-titled AlinaReyzelman.com, to empower and educate professionals about the evolving business space in terms of fashion, etiquette, products, accessories, and collections. For more information please visit www.AlinaReyzelman.com
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