By: Renata Facchini
Remarkable things can happen when women support women to make a difference in the world.
As an entrepreneur, Yogi, and Global Distributor of Liquido Active, I have had opportunities to work with talented and amazing businesswomen from all over the world. Many of the women we have aligned with at Liquido share a common goal with us: to make a difference in the lives of others around the globe.
Liquido, an active wear clothing company that specializes in creating functional but fabulous pieces, has become a worldwide brand coveted by those in the fitness, yoga and fashion industries. Our vision is that humanitarian causes are of the utmost importance and will play a role in the lines that we create and distribute. We often put forth limited edition lines that are socially conscious and benefit and develop the lives of women and children in third world countries.
If you are in the process of building your business or are an entrepreneur working towards a new endeavor, I cannot stress enough the importance of giving back to others.
Liquido is currently promoting two limited edition ranges at Liquido that I would love to share with you. My hope is that in doing so, you will be encouraged and inspired to make a difference to others either close to home or worlds away.
Liquido by Tiffany Cruikshank for the Women’s Interlink Foundation
The Liquido by Tiffany Cruikshank active wear line has received high praises and our team, as well as Tiffany, is thrilled with how it well it has been received. We came together with Tiffany Cruikshank to design an exclusive fashion line of stylish and socially mindful fitness wear for women who wish to look stylish and make a difference in the world.
Tiffany’s background as an international yoga teacher, author and health and wellness expert, and creator of the celebrated brand, Yoga Medicine, was the perfect fit for this line. Our combined creativity and vision enabled us to conceptualize and design this exclusive range of active wear for women who like to integrate fashion into their active lifestyle while effortlessly transitioning through different phases of her day. It truly is one of the most beautiful Liquido collections yet.
Yoga Medicine and Liquido both advocate for clothes with a conscience, and the Liquido by Tiffany Cruikshank line is not only functional, it is making a positive impact on the world. A percentage of all sales from Liquido will go towards funding Yoga Medicine’s Education and Wellness initiatives within India. This humanitarian project is with the Women’s Interlink Foundation (WIF), to address education and support issues for street and working children in the heart of Kolkata, known as The Nabadisha Education Project.
The Nabadisha Education Project will operate 15 street-kids shelters for over 525 children living in the slums and red light districts of Kolkata. It will target kids between the ages of 4-15 to prevent them being trafficked into the sex industry. The centers provide healthcare, education, nutritional meals, tutoring, job coaching, yoga classes, and sports and recreational activities. One year of operational support for the 15 shelters including teacher’s salaries, supervisor’s salaries, accountant, programming, transportation, educational materials, and office support for the Women’s Interlink Foundation.
To further support humanitarian project, Yoga Medicine will host a very special Seva (service) teacher-training module in support of this from December 7, 2015 through December 16, 2015, at the Vedic Village Spa Resort. The teacher-training component will be all about selfless and compassionate service work, but the retreat is open to the public. This is very unique, as usually Yoga Medicine retreats are open only to those in teacher training. This retreat will include daily yoga, meditation and education on issues relating to human trafficking, rehabilitation, and economic empowerment. If you are interested in learning more about this Seva, please visit www.experiencethevillage.com.
Liquido for African Yoga Project
We recently released this limited edition legging to benefit the education and wellness projects that Africa Yoga Project (AYP) supports throughout Africa.
Liquido’s African Sunrise legging was designed exclusively for AYP with 10% of all sales going towards continued support of their programs to spread joy and awareness domestically and abroad.
AYP’s core activities include: yoga practice, meditation, self-exploration through inquiry, performing arts as a vehicle for empowerment, health education (HIV/AIDS), relationship building, and community activism. All of their programs are designed to increase physical, emotional and mental wellbeing on the individual level while also building healthy and empowered communities.
AYP provides a scholarship-based, 200-hour teacher training course to residents aged 18-25 in slums and informal settlements around Kenya. The goal is to help these trained yoga teachers spread health throughout their communities while also providing them with a stable income. Through this program, AYP empowers over 250,000 Kenyans a year through the power of yoga. The 100+ AYP teachers see no boundaries of sharing this practice. They teach in prisons, schools, special needs centers, HIV/AIDS support groups, deaf schools and rural villages.
These are just two examples of projects that Liquido is currently involved in to make an important mark on this world!
The most rewarding part of what I do is to see how empowered our customers are when they are wearing our product. To see women feel confident, self-assured and beautiful in our active wear lines is such an incredible feeling! Equally rewarding are the projects we’re involved in to give back. As I said, humanitarian causes are such an important and valued component to any business, and of course to the lives that those causes impact.
In conclusion, if you are established with your own company, are an entrepreneur looking to start a new business venture, or are an individual, keep in mind that we all play a part and every bit helps. Consider promoting a humanitarian cause through your business or perhaps you can donate some of your proceeds to a not-for-profit that works towards an issue that is close to your heart – either way, know that you can change lives. Be that person and leave the world better then you found it.
Photos courtesy of Liquido Active
Renata Facchini is an Entrepreneur, Yogi, and the Global Distributor of Liquido Active. She oversees Liquido’s manufacturer located in Brazil and both of its distribution centers in the US and Australia. Her background includes teaching and training others in the practice of Yoga and she has a Bachelor’s Degree in Hotel Management and Marketing. She manages the day-to-day business facets of Liquido and is deeply involved in the design, consumer relations and distribution of Liquido’s active wear.
About Liquido: Liquido was first started in 2001 by a family in Sao Paulo, Brazil, and is an active wear clothing company that specialises in creating functional but fabulous pieces. In 2009, entrepreneur and yogi, Renata Facchini brought the brand to Australia and the United States and now offers everything from yoga pants to high impact sports bras, and holds the distribution rights for Liquido worldwide. The range is now coveted by those in the know in both the yoga and fashion industries.
About Tiffany Cruikshank & Yoga Medicine:
Tiffany Cruikshank, creator of Yoga Medicine, has studied holistic medicine and yoga since she was 14. An international yoga teacher, author and health & wellness expert, Tiffany is known as the teacher’s teacher and has written for and graced the cover of many prominent publications. She is internationally acclaimed due to her ability to combine over two decades of dedicated yoga practice & study in Holistic Medicine with over a decade working with patients to create an effective method of training teachers to use yoga as medicine. A Los Angeles based yoga teacher, Tiffany was previously the Acupuncturist & Yoga Teacher at the Nike World Headquarters in Portland, Oregon. She has been featured on the cover of Yoga Journal, Om Yoga Magazine, Thrive Magazine, among others.